I design complex workflows
into experiences people reach for.
At the intersection of UX, product strategy, and AI, I shape end-to-end experiences that people trust and keep coming back to.
Selected Work
AI Agents for Executive Search:
From Software to Service
Designing agents that deliver complete research reports, not just helping users build them. Shifted the user's role from builder to editor, cutting research from weeks to final review.
Executive Search Platform:
Unified Hub for Research
Designed and launched a unified platform through co-innovation with one of the world's largest executive search firms. Brought scattered tools and data into one unified workspace.
Strong adoption led to one of Findem's largest expansion deals.
Auto-Personalization:
Personalized Outreach at Scale
Turned slow, manual outreach into a self-serve tool that scales personalization.
~66% reduction in time spent
2–8× increase in interested responses
Up to 4× more conversions
CRM 2.0:
Smarter Relationship Management
Redesigned how teams organize and engage with key contacts, keeping relationships active and helping teams move faster when needs arise.
17% faster time to outreach
41% more first interested responses
80% higher reply rates
From ambiguity
to clarity
I work best when the problem isn't clear yet.
Complex problems rarely come with clear answers, but they do come with clues. Clues in how people work, where systems break down, and what makes someone trust a tool enough to use it. I look for the real friction behind those clues. Then I design experiences that bring clarity.
Clarity builds trust. And trust helps people make confident decisions.