I turn complex systems into intuitive
and trustworthy AI-powered experiences.
I work at the intersection of UX, product strategy, and AI — focusing on end-to-end experiences that help people make confident decisions.
I’m currently at Findem, where I’ve led design across key products from Series A to Series C, building agentic and assistive AI.
Selected Work
Auto-Personalization:
Scaling Trust in Recruiting Outreach
Turned slow, manual outreach into a self-serve tool that scales personalization without losing the human touch.
~66% reduction in time spent
2–8× increase in interested responses
up to 4× more applications.
AI Agents for Executive Search:
From Software to Service
Designing agents that deliver complete research reports, not just help users build them. Shifted the user's role from builder to editor, cutting research from weeks to final review. Launching 2026
Executive Search Platform:
Unified Hub for Executive Search
Designed and launched a unified platform through co-innovation with one of the world's largest executive search firms. Brought scattered tools and data into one AI-powered workspace.
Strong adoption led to one of Findem's largest expansion deals.
Talent CRM 2.0:
Smarter Relationship Management
Redesigned how teams organize and engage with key contacts, keeping relationships active and helping teams move faster when needs arise.
17% faster time to outreach
41% more first interested responses
80% higher reply rates
From ambiguity
to clarity
I work best when the problem isn't clear yet.
Complex problems rarely come with clear answers, but they do come with clues. Clues in how people work, where systems break down, and what makes someone trust a tool enough to use it. I look for the real friction behind those clues. Then I design experiences that bring clarity.
Clarity builds trust. And trust helps people make confident decisions.